Assessment as Storytelling: Understanding Needs, Communicating Value
Julia Panke Makela, PhD, NCC is the Associate Director for Assessment and Research of The Career Center at the University of Illinois at Urbana-Champaign
Date and Time:
Thursday, March 31, 2016 at 2:00pm EST
What difference do career services make in students’ lives? How can we best meet students’ needs? How do we know? Advocating for and continuously improving the work that we do as career professionals begins with compelling responses to these questions. But, who has time to answer them well?
This webinar frames assessment as a powerful tool to help career professionals “tell the story” of the impact of their programs, services, and resources in the lives of the students that they reach. We will explore different types of assessment strategies (e.g., needs, participation, satisfaction, outcomes) that can inform the development and enhancement of career development paraprofessional programs. Then, we will discuss ways to make assessment activities both meaningful and manageable, as we connect them to day-to-day activities of our career services offices. Examples of completed assessment projects – shared from design, to findings, to use of results – will provide illustrations and resources that can be translated into your own work settings.
Julia Panke Makela, PhD, NCC is the Associate Director for Assessment and Research of The Career Center at the University of Illinois at Urbana-Champaign. Julia has more than 15 years of experience in career development and higher education, embracing counseling, research, assessment, and program evaluation roles. Her work explores the outcomes of career interventions, focusing on how career development programming influences student learning, career exploration, decision making, and educational and career destinations. She specializes in leading practitioner-engaged assessment projects that gather evidence to inform and continually enhance career development practice, as well as to communicate the value of career services.
Julia is a Nationally Certified Counselor. She earned a PhD in higher education from the University of Illinois at Urbana-Champaign, a MS in counseling from Florida State University, and a BS in computer science from Cornell University.
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